Info drives innovation. At scale, innovation does not take place in isolation. Without the need of finely tuned, smartly orchestrated facts flows, innovation stalls.
A stubborn misunderstanding pertaining to facts casts it as mainly static. Photo streams of facts arriving at facts lakes only to lethargically drift to relaxation at the bottom — inactive and motionless. Take into account the very phrase datalake: it implies a type of placidity. In particular, when companies take care of facts lakes as facts dump sites, they develop into what’s been dubbed as facts swamps.