Google might be equipped to stave off a total-scale EU antitrust investigation into its prepared US$two.one billion bid for health and fitness tracker maker Fitbit by pledging not to use Fitbit’s wellness details for its ads, folks common with the issue explained.

The deal announced in November last 12 months allows Google, a unit of Alphabet, to take on Apple and Samsung in the health and fitness trackers and wise watches sector, exactly where other players involve Huawei and Xiaomi.

The leader in the global wearables sector was Apple with a 29.3 % sector share in the first quarter of 2020, followed by Xiaomi, Samsung and Huawei, according to details from sector study agency IDC.

Fitbit’s share was 3 %.

Still, the deal has drawn significant criticism from privateness advocates on both sides of the Atlantic, worried that Google might use Fitbit’s trove of wellness details to improve its dominance in on the web promoting and research.

Before this month, EU regulators questioned rival makers of wearable products, app builders and other on the web company companies as properly as health care companies for their sights.

Google could allay level of competition worries by offering a binding pledge to EU level of competition enforcers along the lines of its guarantee last 12 months not to use Fitbit’s wellness and wellness details for Google ads, the folks explained.

The European Fee, which is scheduled to decide on the deal by July twenty, declined to remark. The deadline for Google to offer you concessions is July 13.

Google explained the deal is about products and not details.

“The wearables place is highly crowded, and we think the combination of Google’s and Fitbit’s components efforts will increase level of competition in the sector, benefiting customers and producing the subsequent generation of products far better and a lot more reasonably priced,” a spokesperson explained.

“All over this procedure we have been very clear about our determination not to use Fitbit wellness and wellness details for Google ads and our duty to present folks with selection and handle with their details,” she explained.

The US Justice Office is also reviewing the deal when the Australian regulator explained it could damage level of competition.