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Many search engine marketers suppose who you hyperlink out to (and who links to you) helps determine a topical community of web sites in any field or a hub of authority. Quite simply, you want to be in that hub, at the centre if doable (however unlikely), however no less than in it. I like to consider this one as a very good factor to remember sooner or later as search engines like google and yahoo get even higher at determining topical relevancy of pages, but I’ve never actually seen any granular ranking benefit (for the page in question) from linking out.
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