Why Windows 11 going with Amazon for its Android apps, and not Google, is a masterstroke


Just one of the biggest surprises of the Home windows 11 launch function was the announcement that Android apps are coming to the new Microsoft Store… but as a result of Amazon.

Whilst the conclusion was praised, it is also been satisfied with some trepidation and puzzlement, leaving people wanting to know why there has not just been an arrangement created with Google itself.

The redesigned Microsoft Store on Home windows 11 is very welcome, but users will have considerably less Android apps to pick out from, in contrast to the sum which is available on Google’s possess Participate in Store.

With this in brain, here’s why this conclusion may well have come to Amazon’s Store as an alternative.

Seeing what was in front of us all along

Google introduced not long ago that it is shifting  the structure for Android apps, known as APK, and going to a new structure from August known as the ‘Android App Bundle’, or AAB.

When you download an app from Google’s Participate in Store for your Android unit, it makes use of the ‘.APK’ naming conference, similar to how you set up an app on Home windows as ‘.exe’, or ‘.DMG’ on Apple’s macOS operating method.

Nevertheless, this new form of file, in accordance to Google, cuts down the sizing of the app, along with becoming ready to be signed, which fundamentally means that Google will be ready to keep track of the app from within its Participate in Store with an ‘Upload Key’, so it can aid get well the app for a developer if anything happens.

This is where by I believe Amazon’s App Store on Home windows 11 will come in.

The Amazon Home windows 11 Store

For decades now, Amazon has had its possess Android app retail store, which allows users of Kindle Fireplace units to download apps from Amazon’s possess site, and from within the company’s possess storefront.

Because the store’s launch in 2011, there are nearly 500,000 apps available from Amazon, which seems nominal in contrast to the hundreds of thousands available on Google’s Participate in Store.

Nevertheless, Amazon has full control over this retail store, so developers that make apps that illegally provide games and apps for cost-free that are otherwise available for a rate are blocked, similar to Apple’s possess guidelines.

This, along with Google’s designs for AAB and its strategy for signing just about every app with an upload crucial, may well be why we are seeing Amazon’s retail store on Home windows 11 as an alternative. It will help give aim to what is available from Amazon’s storefront, and doesn’t flood the new Microsoft Store with copycat apps. Additional so, it doesn’t call for Microsoft to law enforcement the apps coming in from Android, as Amazon previously does this.

(Image credit: Microsoft)

It is an ingenious transfer when you assume about it. It allows much more apps on the new Microsoft Store with nominal hard work from Microsoft, and will help it grow to be a substantial rival to Apple’s Mac App Store, with iOS apps now available on M1 Macs.

With extensions becoming available for Microsoft Edge as perfectly in the Microsoft Store, it is a fantastic outlet for new and present users to uncover apps they could not have otherwise located just before.

There is previously an early model of Home windows 11 available to download for testing, but it doesn’t contain Android apps at the second, so we’ll have to hold out to see just how productive Microsoft’s inclusion of these cell apps turns out to be.